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Cool Ranch Doritos Locos Taco Launch Day


Event Details

Venue: Taco Bell
Address: 3319 Pulaski Highway
Venue: Taco Bell
Address: 2300 W. Patapsco Ave.
Venue: Taco Bell
Address: 3815 Wilkens Ave.
Venue: Taco Bell
Address: 6600 Reisterstown Road
Phone: (410) 675-2376
Tags: tacos

We Say...

If you were, say, in one of those ruminate-on-the-world moods after smoking a J, and wanted to pinpoint the Einstein’s-Theory-of-Relativity moment for food, and you just so happened to be doing this in the drive-through of a Taco Bell, look no further than the menu in front of you. Because the moment this genius fast-food chain took a Dorito and stretched it into a taco shell is the moment snacking was elevated to another plane. It’s kind of like that meme based on Xzibit and his old tricked-out-car show Pimp My Ride. Yo, dawg. I heard you liked snacks. So I put snacks on your snacks, so you can snack while you snack. Not only that, according to a Feb. 13 report in USA Today, in order to meet America’s insatiable demand, Taco Bell added 15,000 jobs in its restaurants, and PepsiCo, makers of Doritos, added factory shifts to crank out the shells. That makes the Doritos Locos Taco a 21st century innovator and job creator in President Obama’s economy, one that will lead us out of the depths of this capital-R Recession. Today marks the unveiling of a new shell with the popular Doritos flavor Cool Ranch, and we look forward to the delicious path it marks toward renewed American prosperity. (Brandon Weigel)



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